hey,I am Khushbu

Khushbu Parekh Mistry

Product designer, nine years in, started out building websites and never really stopped caring how they are built.

Case studies

Different products. The same focus: making complex things clear.

Mobile app onboarding Mobile app onboarding The end to end account opening journey for a regulated savings product, now live with Ecology Building Society. View case study → Personal Investor website Personal Investor website Redesigning Vanguard's B2C website so investors can take a confident step towards long term investing. View case study → Move money Move money One transfer journey across five savings products, designed around the money that cannot move. View case study → Nebula design system Nebula design system A simple yet impactful design system for Vanguard's B2C and B2B websites. View case study → The O2 food and drink ordering experience The O2 Food and drink ordering inside The O2 app, so nobody spends the interval standing in a queue. View case study →